Diamonds Are Forever!
Diamonds Are The Key!
Diamonds reflect light like no other gemstone on earth!
Their scintillation has captivated us for centuries.
The name diamond is derived from the Greek word “adamas”, which means “unconquerable”.
In ancient times diamonds were worn to ward off evil and illness, but they are now worn to symbolize the purity of true love.
The 4 C's Of Diamonds!
The key factors that determine the quality of a diamond are the “4 Cs”. The diamond industry’s standard for assessing diamonds are: cut, colour, clarity and carat weight. When buying diamonds for you, we carefully consider the “4 Cs” along with critical factors such as a stone’s suitability for a specific design, visual impact and budgetary restraints. We will find you that one stone that will make your heart skip a beat when you catch a glimpse of it for the first time. All stones are not created equal: liveliness and lustre are crucial, so we only buy diamonds that will charm and delight.
Where Do We Get Our Diamonds?
We are very strict when it comes to sourcing our diamonds.
Our “conflict diamonds” policy is absolutely rigorous: We will not buy, sell or handle any diamonds of unclear provenance.
All our diamond supplers subscribe to the Kimberly Process Certification Scheme.
All our diamonds are certified by the Jewellery Council of South Africa’s grading laboratory, which in return is internationally affiliated to the European Gemmological Laboratory.